Syntegreti built and deployed an intelligent customer retention platform for a major European insurance provider, leveraging AI and machine learning to proactively identify churn signals, personalize interventions, and optimize retention marketing ROI. The solution unified fragmented data sources and turned behavioral insights into a competitive advantage.
Syntegreti
Jun 27, 2025
Syntegreti partnered with one of Europe’s largest insurers to modernize their customer retention approach using predictive analytics and real-time personalization. The goal was to reduce churn, enhance customer lifetime value, and improve satisfaction by anticipating drop-off risk and acting on it with precision.
Key features are
Predictive Churn Modeling: Machine learning models trained on behavioral, transactional, and communication data to forecast customer exit likelihood up to 30 days in advance.
Behavioral Segmentation & Targeting: Identified micro-segments based on digital activity, policy lifecycle, and support history to tailor outreach strategies.
Personalized Interventions: Dynamic messaging, loyalty incentives, and service prompts tailored to individual risk profiles.
Real-Time Retention Dashboards: Actionable insights for marketing and service teams to monitor churn risk across geographies, channels, and customer segments.
Marketing ROI Optimization: A/B-tested engagement flows optimized for conversion, loyalty, and cost-efficiency.
Value + Action = Impact
Value: Early detection and prevention of customer churn through AI-powered behavioral intelligence.
Action: Developed and deployed a predictive retention platform integrated with CRM, digital channels, and analytics tools for full lifecycle engagement.
Impact:
Achieved 12% reduction in churn rate within the first quarter.
Boosted customer lifetime value (CLTV) by 7% through smarter segmentation and offers.
Improved retention marketing ROI by 15% via more efficient and targeted outreach.
Raised customer satisfaction scores by 10%, validating the relevance and timeliness of interventions.
